Salvatore Ferragamo
Company address
Location:
Alemania, Berlin , Kurfürstendamm 194, 10707 Berlin, Germany
Service types
Empresas comerciales
Peinados de novia
Ropa, calzado y accesorios
Prendas de punto
Accesorios unisex
Bolsos unisex
Calzado unisex
Ropa unisex
Accesorios infantiles
Ropa para niños
Calzado infantil
Accesorios para hombre
Bolsos para hombre
Ropa de hombre
Calzado para hombre
Accesorios para mujer
Ropa de mujer
Calzado de mujer
Bolsos de mujer
About company
SALVATORE FERRAGAMO'S BRAND IDENTITY IS A MOSAIC MADE UP OF VALUES, ACTIONS, MEMORIES, PEOPLE AND OBJECTS.
PATCHWORK AND RAINBOWS ARE PROFOUND DEFINING AESTHETIC AND CONCEPTUAL ELEMENTS THAT BELONG TO THE BRAND AND ITS NARRATION. HENCE THE DECISION TO TELL SALVATORE AND FERRAGAMO IN THE FORM OF A GLOSSARY, BY DEFINING KEYWORDS WITH INDEPENDENT VALIDITY, BUT WHICH ARE GIVEN NEW MEANING BY BEING INCORPORATED INTO A SINGLE OVERALL PATCHWORK.
A STORY MADE UP OF FRAGMENTS AND TERMS IS CERTAINLY UNEXPECTED: THE BALANCE BETWEEN THE CLASSIC AND THE EXPERIMENTAL IS ULTIMATELY AN UNMISTAKABLE QUALITY OF THE BRAND, AS IS THE DYNAMIC SUGGESTED BY THE GLOSSARY, AN OPEN WORK THAT CAN ALWAYS BE SUPPLEMENTED AND IMPROVED. 